When evaluating any critique of bourgeois market goods, one must be wary of first world complaints made by shallow consumers born of privilege and harboring a deep seeded sense of entitlement. However, there are some serious and legitimate inquiries to be made regarding the manufacture, sale, and distribution of goods in a global economy of limited resources. Clearly the question of why – WHY – so many manufacturers of outdoor clothing choose to incorporate plaid patterns into almost any collared shirt when solid colors are obviously superior by any legitimate aesthetic merit; well, this question falls squarely in the latter category, I'm sure you'll agree. This matters, and you know it. Now, lest I tempt you to place me among those indulgent first-world hang-wringers, please note I purchase almost all of my clothing used from ebay or thrift stores. This is by virtue of the simple fact that I am a morally superior being. It has nothing to do with a limited bank account and a tendency towards fanatical frugality. But, let’s get back to the matter at hand, this plaid and its unrelenting ubiquity.
